<< /FontDescriptor 96 0 R 8.1 Introduction 8/1 8.2 Retail Selling and Product Classification 8/2 8.3 Retail Selling and Types of Buying Decision 8/3 8.4 Retail Selling and Shopping Motives 8/4 8.5 Retail Selling and the Buying Process 8/5 8.6 Retail Sales Roles 8/6 8.7 The Retail Sales Process 8/7 8.8 Retail … INTRODUCTION TO RETAILING 2. /StemV 42 >> /AvgWidth 401 endobj Introduction to Retail Marketing: Retailer is the person or institution who delivers goods to final consumer in the channel of distribution. BigCommerce’s Omnichannel Retail Report found that: 80% of respondents ranked shipping cost and speed to be “extremely influential” in where they shopped. /BaseFont /Times#20New#20Roman ���,Pc��铈�ɵ��%���bpc`TbV���ʱ���U��캆�V�w��V��p����������q���30�H�1�f0/[�p�1���e��?�,n@�����ʿ�Y}�]w!��j �0. h�bbd```b``� "ςH�T"��@$W!�����`�Lj�I50"ٛA��~i� 6GH2��$�O������xl#a���*����x�)@� A� /BaseFont /Times#20New#20Roman,Bold Download file PDF. ٤��`�. /FirstChar 32 %���� /ItalicAngle 0 /ca 1 Figures (1) Abstract and Figures. /Descent -216 328 0 obj <>/Filter/FlateDecode/ID[]/Index[310 55]/Info 309 0 R/Length 105/Prev 495317/Root 311 0 R/Size 365/Type/XRef/W[1 3 1]>>stream /BM /Normal /FontName /Times#20New#20Roman,Bold Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. endobj >> 0 The function of retail management is merchandising and ensuring that commodities get to the consumer. /Type /FontDescriptor h�b```b``b`a``gd@ A�s��A"[؛�|���`�@��%�N�⦅n< �� /Type /Font 364 0 obj <>stream With price being deemed the only purchasing factor more persuasive. Meaning the need for effective warehouse management is more important than ever. /CapHeight 693 /Name /F2 process of bringing people together on a common platform and make them work as a single unit to achieve the goals and objectives of an organization /XHeight 250 ���m�b#��� ɥ߻tK���X���+�D���k9@���R�@+����� i���5(�f�Pc��4���/F�Qˢ� {�{ۣR�v��Z��������(�����"X�,������h�aC�� &:��8@� ?HU%��1ڕL{Q�ki�i-]�iڷ�9)HXI!v�����G�}��nfW998H�y>��:�&i�x�L�?���lv{�0����ח. /Subtype /TrueType [250 333 408 0 500 833 778 180 333 333 500 0 250 333 250 278 500 500 500 500 500 500 500 500 500 500 278 278 0 0 0 444 0 722 667 667 722 611 556 722 722 333 389 722 611 889 722 722 556 722 667 556 611 722 722 944 722 722 611 333 0 333 0 0 333 444 500 444 500 444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500 444 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 333] << RETAIL mANAGEmENT IS….. endstream endobj startxref ��J8���r[p]�n�]Jp�Σ,jM Retail management is the various processes of helping the customers to procure the desired merchandise. In simpler words, retail management helps customers shop without any difficulty. /Leading 42 >> /StemV 40 /Type /FontDescriptor Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.Shopping should be a pleasurable experience for customers. /MaxWidth 2614 /CA 1 CONTENTS Unit 1: Introduction to Retail 1 Unit 2: Retail in India 19 Unit 3: Theories of Retail Development and Business Models in Retail 34 Unit 4: Understanding the Retail Consumer 57 Unit 5: Retail Strategy 71 Unit 6: Store Site Selection 91 Unit 7: Merchandise Management 112 Unit 8: Human Resource Management in Retail 142 Unit 9: Store Operations and Profitability 159 The acquisition of such products may include covering bodies from the retail stores for their end use. << 95 0 obj /Widths 97 0 R endobj 91 0 obj 93 0 obj >> /Ascent 891 /Flags 32 Management System. various levels of management; and to describe the various skills that are necessary for successful managers. /LastChar 122 /ItalicAngle 0 Goods and services are created for consumption and use by people, it is retailer who assumes the role of taking the goods to its final destiny of consumption. Download file PDF Read file. << endobj The retail management scope is to ensure that all retail activities are managed in the right way. %%EOF /Filter /FlateDecode Bringing about operational efficiency at this … This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. /LastChar 180 98 0 obj /FontWeight 700 /Name /F1 /XHeight 250 D�0s3@�T�X��@(�Ѡ� mfH�b� /Descent -216 >> Lesson Structure: 1.1 Introduction 1.2 Definition of Management 1.3 Characteristics of Management 1.4 Management Functions/ the Process of Management 1.5 Nature of Management 1.6 Management Vs. Administration 1.7 Levels of Management The process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. /FirstChar 32 /MaxWidth 2558 /Leading 42 /Encoding /WinAnsiEncoding 97 0 obj endobj /FontBBox [-558 -216 2000 677] Retail management is to e… Retailing is the business where an organization directly sells its products and services to an end consumer and this is for his personal use. 94 0 obj 92 0 obj stream endobj >> /Length 848 CONTENTS Unit 1: Introduction to Retail 1 Unit 2: Retail in India 19 Unit 3: Theories of Retail Development and Business Models in Retail 34 Unit 4: Understanding the Retail Consumer 57 Unit 5: Retail Strategy 71 Unit 6: Store Site Selection 91 Unit 7: Merchandise Management 112 Unit 8: Human Resource Management in Retail 142 Unit 9: Store Operations and Profitability 159 /CapHeight 677 RMG 200 – Introduction to Retail Management This course examines how marketing and operational strategies can be utilized by retailers/service providers to establish a link to their diverse and multicultural markets. /Ascent 891 [250 0 0 0 0 0 833 0 333 333 0 0 250 333 250 278 0 500 500 500 500 500 500 500 500 500 333 0 0 0 0 500 0 722 667 722 722 667 611 778 778 389 0 778 667 944 722 778 611 0 722 556 667 722 722 1000 0 722 667 0 0 0 0 0 0 500 556 444 556 444 333 500 556 278 0 556 278 833 556 500 556 556 444 389 333 556 500 722 500 500 444] /Encoding /WinAnsiEncoding cover `14chapters` related to the different and important facts of retail management. /FontBBox [-568 -216 2046 693] /Type /ExtGState Selected topics related to the /AvgWidth 427 CONTENTS Unit 1: Introduction: An Overview of Retail Operations 1 Unit 2: Different Layout & Designs 22 Unit 3: Pre-Store Opening 37 Unit 4: Store Opening and Closing 57 Unit 5: Retail Arithmetic 73 Unit 6: Stock Management 91 Unit 7: Store Audit 105 Unit 8: HR in Operations 125 Unit 9: Store Finance and Controls 157 Unit 10: Cash Management 174 Unit 11: Loss Prevention and Shrinkage Control 195 Retail management includes all the steps required to bring the customers into the store and fulfil their buying needs. << /Widths 94 0 R %PDF-1.7 %���� The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail … /FontName /Times#20New#20Roman By definition whenever an organization be it a manufacturing or a whole seller sells directly to the end consumer it is actually operating in the Retail space. endobj 96 0 obj /Type /Font Retail Management i About the Tutorial Retail Management is an activity of selling products or services to their end-users. /Flags 32 Introduction to Retail Management This course will introduce the basic concepts of retailing to the participants.

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